Security for Small Business Buying and Selling Online – Tip # 38 – Credentials + Identity + Trust
By New York Security
Grow your business at www.bizdrive.biz Buy safely. Sell securely. Darren Jones, CMA, Security Auditor, Consultant and President of www.bizdrive.biz gives valuable advice and insights on security and trust for small businesses buying and selling online. The first element of TRUST online is Identity. Who you are legitimizes what you say. If who you are can not be verified – what you say and promise is difficult to believe. A small business selling services delivered by experts are best served to verify the identity and credentials of their staff for their customers. This ensures the customer understands they are being served by a qualified, accredited or trained specialist – and may provide the business with a competitive differentiator in some cases and will always lend support for the ‘expert’ fees being charged for a service. Enhancing trust has a monetary value. A sellers’ representation is the first consideration for determining if they are qualified to meet your business requirements. The Buyers must be comfortable that the Sellers representations are accurate. At www.bizdrive.biz – we leverage identity of sellers to validate claims and help ensure sellers are who they say they are. We enable the feedback and rating (audit-able) of Buyers and Sellers – as eBay does – with on every profile and every service available. Furthermore, to protect Buyers and Sellers – Members at Bizdrive.biz may use 3rd Party supplied and verified methods to earn ‘Security’ level …



February 15th, 2012